NewSynthetic Shopper: marks on a screenshot what to change in your store→

The operating system for CRO.

More revenue from the traffic you already pay for. CXI shows you, around the clock, where your store loses money, why, and what to fix first. With a revenue value and the evidence.

Book a demo · 25 minCheck your store for free

Cancel monthly · 90-day value guarantee · for Shopify brands from €1M annual revenue

Cause, not guessworkRevenue value with the mathImpact measured
PeriodLast 30 daysvs. prior periodDeviceAllSynthetic Shopper · checked 2 h agoSep 25 – Oct 24, 2026 · ⌘K

Good morning.

Last 30 days · all values vs. prior period

Inspect a page: URL or /pathInspect
Revenue€612,480+4%
Orders6,214+2%
Conversion Rate1.84%−0.12 pp
Avg. order value€98.60+€3.10
Revenue per session€1.81−3%
October forecast€648,900Set target
+€184k–412kopen potential per yearfrom 9 levers
Cart · 6.1% Checkout · 54.3% Purchase · Instagram Product view · 67.9%
Your next lever

Visitors from Instagram buy 70% less often.

+€9,000 – 19,000
per month · conservative estimate
FindingApple Pay is missing from checkout in the Instagram browserBecauseSynthetic Shopper in the in-app browser, Instagram channel, checkout abandonment 3× higher
Open case fileAsk CoPilot
Finding · Checkout from Instagram

Apple Pay is missing in the Instagram browser. That costs €9,000 to €19,000 a month.

Hosted in GermanyGDPR compliantConnected via Shopify OAuthUnlimited usersCancel monthly
⠇Ask. Understand. Act.

One question becomes
the next step.

Orders
Funnel-Tracking
Synthetic Shopper
Heatmaps
Exit survey
Reviews
CXI CoPilot⌘J
Where are we losing the most revenue right now, and what comes first?
Working0.0 s
Reads 6 sources›
Scores 0 Sessions›
Opens product page on mobile›
On mobile, the purchase decision breaks at the size picker, not at interest.
Rejects 2 causes›
Creates case file›
Ask about numbers, levers or a page …
+↑
Lever 1 · Decision clarityEvidence 3/5
On mobile, 52% fewer visitors add to cart
Desktop6.7%
Mobile3.2%
Potential value per month0 – 0 €
Synthetic Shopper · Product page · iPhone
Size picker and buy button sit below the first screen. A chat icon covers the selection.
Mobile funnelSynthetic Shopper · ScreenshotHeatmap · 20 taps
→ Create as A/B test
Sample data from a test store
01

Ask

In plain language, about a page, a channel or the whole store.

02

Understand

CXI reads every source, weighs causes against each other and rejects what the data disproves.

03

Act

A finding with value and evidence, straight into a test or a task for your team.

What CXI replaces

Not another dashboard. The missing piece between data and decision.

Most stores have analytics, a heatmap tool and maybe a testing tool. What’s missing is someone who turns that into the right decision every day. Until now, that was an agency.

CRO agencyAnalysis and roadmapAnalytics and heatmapsData to analyze yourselfTesting toolTests for your own ideasCXIOperating system for CRO
Shows where revenue is lostonce per projectyou search yourselfnoaround the clock
Proves the causeyes, manuallynonowith at least two signals
Revenue value per actionrough estimatenoonly after the testrange with the math
Sees the store like a customerduring the auditnonoSynthetic Shopper, around the clock
Shows on a screenshot what to change wherein the audit reportheatmaps onlynowith markup and instruction
Measures impactif hired tonofor testsfor tests and rollouts
Time to the next decision4 to 8 weeksopen-endeddepends on your ideasevery day, one click away
Costusually five figures per analysisfrom about €100 per monthfrom about €100 per monthfrom €1,490 per month

Typical ranges in the Shopify ecosystem, as of 2026. Individual vendors vary.

Works with your agency, not against it.

Unlimited users, including your agency. They get reasoned priorities instead of gut feeling, and you see what their work delivered.

How CXI works

The complete CRO workflow. In one system, around the clock.

Analysis, diagnosis, strategy, experiments and impact measurement. What’s usually spread across an agency, an analyst and three tools runs continuously in CXI. Every Monday you get the summary.

Funnel by deviceLast 30 days · 338,120 sessions
StepMobileDesktop
Session → Product view64.1%74.0%
Product view → Cart3.2%6.7%
Cart → Checkout52.4%58.1%
Checkout → Purchase59.2%61.3%

Measured against the expected value for this visitor mix. Marked is the step where the most money is lost.

Causes · Product view → Cart, mobile4 checked
Size picker below the first screenconfirmed · 3 of 3 signals
Mobile load timedisproved · LCP 1.9 s
Rage clicks on buttonsdisproved · no rage clicks
Price perceptionopen · exit survey running

What speaks against it sits next to every finding. A cause without two independent signals never becomes a recommendation.

Backlog · OrderOverlaps removed
LeversValue per monthEvidenceEffort
Mobile size picker into the first screen€17k–34k3/5low
Shipping costs only visible at checkout€9k–21k4/5low
Search “gift set” returns nothing€3k–8k3/5low
Cart add-ons don’t fit€2k–6k2/5medium

CoPilot: Start with the size picker, because it has the highest value at low effort and three independent signals support it.

Test #12 · Size picker into the first screenfrom case file H-0086
Hypothesis · With the size picker in the first screen, more mobile visitors add to cart.
Primary KPI · Revenue per visitorGuardrail · Conversion rate
Variant share 50% · mobile onlyRuntime at least 21 days
Running · day 9 of 21Variant ahead, not yet conclusive

CXI only decides after the minimum runtime. With too little traffic, it recommends rolling out and measuring before-and-after instead of testing.

Impact · Mobile size picker28 days before vs. 28 days after
Revenue per session€1.97before €1.81 · +8.8%
Guardrail conversion ratestablewithin tolerance
In the CXI ledger+4.4%Before/after counts half
Synthetic Shopper

A customer who walks through your store around the clock. And tells you exactly what they saw.

The Synthetic Shopper opens your store in a real browser, like a visitor on a phone. It captures every spot in a screenshot, matches it against your data and gives you a precise instruction: which page, which spot, what to change.

Devices

iPhone, Android and desktop

Paths

Home, category, product, cart and the way back to the list

Conditions

With and without cookies, the way real visitors see your store

Cadence

Around the clock, plus right after every theme update and for every open issue

First screen ends
Finding 1 · Product page

Size picker and buy button sit below the first screen. Move the size picker up 180 px.

Finding 2 · Product page

The chat icon sits on top of the buy button. Show it on product pages only after scrolling.

Check your store for free

Let the Synthetic Shopper walk through your store once.

No install, no access to your data. It checks your public pages on a phone and sends you three concrete findings with screenshot and instruction.

Results by email within minutesPublic pages onlyFor Shopify stores
Result · yourstore.comExample · iPhone · 3 findings
Product page · high

Buy button and size picker sit below the first screen. Move the size picker up 180 px, shorten the image gallery.

Cart · medium

Shipping costs only appear at checkout. Put shipping cost and delivery time below the subtotal.

Category · medium

Going back to the list resets filters and scroll position. Store filters in the URL and return to the last position.

Value, cause and priority from your datain CXI
What else CXI does

Everything a CRO team needs. In one system.

Release watch

Every theme update gets checked

CXI compares every step from visit to purchase with the 21 days before, adjusted for the visitor mix. If something gets worse, you know before it gets expensive.

Experiments

Tests straight from the finding

Every finding becomes a test in your store with one click, with hypothesis, target metric and guardrail. And CXI tells you honestly when a test isn’t worth it at your traffic.

490 patterns · 11 measurement traps

A library built from real analyses

Every pattern knows how it’s detected, what causes it, which fix is known and how to measure the impact properly.

Weekly report

The week in one sentence

Every Monday by email and Slack: what changed, what’s new, what’s next. Ready to forward to your team and agency.

CoPilot · ⌘J

Ask your store

Plain-language questions about any page, channel or problem area. CoPilot knows your data, your history and every finding.

Built-in data sources

Heatmaps and exit survey included

Clicks, scroll depth and customer voice come from CXI itself. No extra tool, no extra invoice.

Solutions

Built for everyone who works on revenue. Every role sees what it needs.

For founders and leadership

Know where your store loses money. Without building a CRO team.

  • Every lever with a revenue value and the math
  • The week in one sentence, by email and Slack
  • 90-day value guarantee
For founders For Heads of E-commerce

Priorities backed by evidence. And impact that survives scrutiny.

  • Release watch for every theme update
  • Tests straight from the finding
  • Measurement traps caught before they mislead
For Heads of E-commerce For agencies

Serve more clients without more analysts. And show what your work delivers.

  • Unlimited users, agency included
  • Reasoned priorities for every client
  • The impact of your work, measured
For agencies
Proven, not claimed

Only what’s proven counts.

CRO tools tend to overstate their own impact. CXI is deliberately strict with itself.

Evidence strength for every finding

1 to 3 from store data, 4 only with a before-and-after measurement, 5 only with an A/B test.

3 of 5 · Tracking, Synthetic Shopper, heatmap

Counterarguments included

Too few sessions, parallel changes, a single source: CXI states it openly next to the finding instead of leaving it out.

What speaks against itPart of the effect may be chance while there are fewer than 300 sessions.

Honest accounting

Ranges instead of point values. Before-and-after estimates count only half in the ledger.

CXI ledger+8.8%  →  +4.4% credited
Measurement traps built in

Before CXI reports a change, it checks whether it’s real. The most common fallacies in e-commerce run as filters before every diagnosis.

Mix effectConversion rate drops because the traffic mix shifts, not the store Regression to the meanAfter a weak week, the number recovers even without action Novelty effectAnything new performs better in week one than it will later Consent jumpA new cookie banner changes the measurement, not the behavior Pulled-forward purchasesAfter a sale comes a dip, not a crisis Overstated winnersSmall tests with big effects get corrected downward
Ready to go

Connected in ten minutes. No developer needed.

Step 12 minutes

Connect your store

Sign up and approve your store in Shopify. CXI imports orders and products from the last twelve months.

Step 21 click

Turn on the app block

Switch on the CXI block in the theme editor. It’s 9 KB small and respects your visitors’ consent.

Step 3right away

First findings

The Synthetic Shopper checks your store the same day. The diagnosis from your data gets sharper every day.

Day 1 · Synthetic Shopperfrom day 7 · first findings from your datafrom day 14 · solid diagnosis with revenue values
Security and data

Your data stays your data.

Hosted in Germany

App in Frankfurt, Synthetic Shopper in Falkenstein. Processing under GDPR.

Encrypted access

Store tokens are encrypted and expire automatically. Login is protected against repeated failed attempts.

Only what CXI needs

Shopify permissions limited to what diagnosis and experiments need. Consent via Shopify Customer Privacy.

No training on your data

Your store data is never sold or used to train AI models. Data processing agreement on request.

Why CXI

For nine years I analyzed stores, built my own brands and led the CRO practice of a Shopify Plus agency.

Most of the time never went into judgment, but into the grind before it: pulling data, slicing funnels, clicking through pages. CXI takes over exactly that part, around the clock, so your time goes into the decisions that move revenue.

Ousainou Leonard NjaiFounder of CXI
+102%revenue per visitor, best test
€240kadded revenue per month after one rollout
9 yearsCRO and experimentation
Founding Customers5 spots
openopenopenopenopen
  • 30% off your tier for as long as you subscribe
  • 30 minutes with the founder every month
  • Direct influence on the roadmap
Request a spot
Pricing

Agency depth, around the clock. At the price of a tool.

Your tier follows automatically from the last twelve months of revenue. Every feature in every tier, no setup fee, unlimited users.

Core€1M to €5M revenue
€1,490per month
Book a demo
  • All modules and the Synthetic Shopper
  • Weekly report for team and agency
  • Experiments right in your store
Growth€5M to €15M revenue
€2,990per month
Book a demo
  • Everything in Core
  • More pages and paths for the Synthetic Shopper
  • More experiments at once
Scalefrom €15M revenue
from €4,990per month
Schedule a call
  • Everything in Growth
  • Multiple markets and languages
  • Alignment with your agency
Cancel monthlyThe monthly plan runs one month at a time. Pay annually and you pay for ten months instead of twelve.
Value guarantee for the first 90 daysIf CXI doesn’t find revenue levers worth at least three months of your plan, we refund the third month.
Founding CustomersThe first five stores get 30% off their tier, permanently.

See what CXI finds in your store.

25 minutes, on a real finding from your store. Three details, then pick a time.

No sales script. You talk directly to the founder.